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Free Email Accounts Have Come A Long Way, Baby!
Back in the early days of the net, there was no such thing as free email accounts. You needed an ISP to connect to the net and along with the price of that connection, you were provided with an email account. All ISPs offered email, some with just one, others offering multiple email accounts, all in an effort to capture the largest segment of net users.
When free email accounts made their debut, it was a hard sell. “I've already got email. Why do I want another? I'm already paying my ISP for this service.” Clever marketers, with varying motives, sought to diss the free accounts and many web sites, message boards and forums refused to sign you up if you gave a free email address. Not enough control or proper oversight was the purported reason. This created an unfavorable image of free email service in the public mind, having acquired the earmarks of a second-class sort of email account.
Today, some ISPs, realizing the popularity of free email accounts, the cost involved in maintaining email for their customers and the current competition among ISPs offering a connection for less, are now countering these disadvantages by offering a connection only at a slightly reduced price. This marketing trend is on the rise.
Many of the big-name search engines, such as Google and Yahoo, along with hundreds of thousands of others, offer free email accounts with plenty of bells and whistles which satisfy the most discriminating of web surfers.
Some people use free email accounts as their sole vehicle for receiving all of their email. While some websites are still resisting, demanding an ISP-provided email address for registration on their site, these are becoming the exception.
For those who enjoy subscribing to newsletters or the occasional download, both of which require an email address, a free email account offers advantages. While reserving your ISP-provided email for communicating with family and friends, the free email provides protection from spam that is sometimes generated through a newsletter subscription. Even when the website producing the newsletter promises never to share, sell etcetera, if you opt in for additional information from other sites, you run the risk of getting spam from the outside sites.
A few years ago, while researching all things stock market, I ended up with thousands of emails from sites I'd never visited. The result? I had to completely shut down my email address to get rid of these unwanted communications and start all over again. What a mess!
Free email services that I use now put everything not on my contact list into a spam folder and simply delete them after a month. Problem solved.
If you want to research the features and benefits of free email accounts, there are free guides available for the reading. You may well find them so convenient, you can save a few bucks on your ISP connection. Why not?
Summary
This marketing trend is on the rise. Many of the big-name search engines, such as Google and Yahoo, along with hundreds of thousands of others, offer free email accounts with plenty of bells and whistles which satisfy the most discriminating of web surfers. Some people use free email accounts as their sole vehicle for receiving all of their email.
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