|
|
Creating Flyers That Create Buzz!
When you see a flyer in your mailbox, what's your first reaction? It probably depends on whether it captures your attention for even a moment. A flyer without a photo or graphics is pretty plain Jane. There's nothing to induce you to give it a second look. There it goes, directly into the round file. On the other hand, if you reach into your mailbox and pull out a flyer with an intriguing photo or graphic, you're likely to give it at least a brief look.
When considered from the consumer's point of view, creating flyers must be done with finesse and forethought. Otherwise, you're just wasting time and money. Let's look at the points you should consider prior to creating flyers. These points can make the difference between being discarded without a look, to making a sale.
When you set out to create flyers, your focus is typically within your own community. You may be selling a service or product, or making an announcement, such as advertising a garage sale or looking for a missing person. Creating flyers that are effective requires an approach suited to the pitch.
For example, let's say you're a landscaper trying to drum up local business. An 8 1/2 x 11 trifold flyer that opens to a lovely, local photo of a beautiful garden will catch the eye of your potential customer. This recipient will at least open the flyer, because you've provided a happy moment of imagining. The other two-thirds of the flyer should contain concise, easy to understand benefits of your product or service. When creating flyers of a sales nature, strive for a clean, straightforward look. An unsolicited flyer has a very short shelf life. Keep your customer engaged. Get to the point and leave it at that.
Creating flyers that bring a maximum return requires that you not be bashful about stating the benefits to the customer. If you're trying to get people to come to the local animal shelter to adopt homeless kitties and dogs, get your cute animal photos up front, followed by histories and testimonials. Point out the statistics on people with pets living longer and happier lives. You're not hyping the public, you're giving them honest information with a promise of a more enjoyable life and a roadmap to the goal.
Let's say you are creating flyers to promote your business. No matter what your business, an appropriate visual is essential. Photos and graphics spark the imagination of the viewer and bring them to a place that's receptive to your proposal. If you tow vehicles for a living, a visual representation of a squeaky-clean tow truck hauling a massive RV engenders confidence on the part of your potential customer. This simple strategy in creating flyers may well edge out your less imaginative competitor who opts for a plain text message.
Creating flyers that bring business your way is an art. Spend the time and thought necessary to make it happen!
Summary
Marketing and advertising is all about buzz! Creating flyers to help boost your business can be a very effective way to advertise. Photo and graphic choices are very important so have someone else look them over before deciding on a particular style. There is an art to creating memorable and lively flyers.
Related Articles
Advertising Strategies
Help Creating Flyers
Related Sites
|
|
|
|